23 November 2013—26 January 2014
Building’s walls are keeping silence. One cannot see through walls, passer doesn’t notice that walls stand with their back to him, he doesn’t see well known walls at all. On the contrary, the poster on the wall screams for attention, it wants to be a surprising flash of something new on the routine way of the passer. However, it's just how things exist in the idealistic imagination of marketing executives. In practice, posters have rather humble existence in the city: they hang in specially assigned places for a week or so, looking jealously at huge billboards, not surprising anyone and, indeed, not attracting any attention by their trivial looks.